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Customer Fit: What do your best leads look like?
Customer Fit model
Customer Fit: How MadKudu uses CRM data in the scoring
Likelihood To Buy: What do your best leads do?
Likelihood to buy
What type of events can be used in a behavioral model?
How is the Likelihood to Buy model built?
Lead Grade: the overall score
Account Level Scoring
Account Fit Scoring with MadKudu
Account Likelihood to Buy
What are the different scores?
What are the different models?