Core Concepts

Customer Fit: What do your best leads look like?

• Customer Fit model
• Customer Fit: How MadKudu uses CRM data in the scoring

Likelihood To Buy: What do your best leads do?

• Likelihood to buy
• What type of events can be used in a behavioral model?
• How is the Likelihood to Buy model built?

Lead Grade: the overall score

• Lead Grade

Account Level Scoring

• Account Fit Scoring with MadKudu
• Account Likelihood to Buy