Likelihood to Buy (PQL & MQL)

Studio Tour

• MadKudu's Data Studio: Likelihood to Buy (PQL)

Understanding your Likelihood To Buy model

• How is the Likelihood to Buy score calculated?
• Likelihood to Buy: Insights

Editing your Likelihood To Buy model

• Likelihood to Buy: Training and Validation datasets
• Likelihood to Buy: Event Weights
• Likelihood to Buy: Signals
• How to update your Likelihood to Buy scoring model?