MadKudu Scoring Introduction
- What features do we use to create a Customer Fit model?
- Where can I access documentation on your API ?
- Introduction to MadKudu
- Syncing Scores to your Integrations
- Data standardization
- Discovery kick-off to build a MadKudu behavioral model
- How MadKudu configures behavioral activities?
- How to expose MadKudu fields in your Salesforce layout?
- What are the different scores?
- What are the different models?
- Customer Fit
- Likelihood to buy
- Account Level Scoring - a Stepping Stone to an MQA: Marketing Qualified Account