MadKudu App

Overview of the product

• Profiles
• How to read the Processes page? When was the last or is the next batch update?
• Troubleshooting: Login issues
• Troubleshooting: How do I get Status & Incident updates?

User management

• Invite users to MadKudu
• User roles and permissions

Mappings

• What is a Mapping?
• Audience Mapping
• Conversion mapping
• Event mapping
• How to create or edit the Event mapping?
• How to pull additional fields to use in the MadKudu platform?

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Predictions

• How to monitor your MadKudu Customer Fit model with the Predictions page?
• Understanding how MadKudu tracks conversions in the Customer Fit Diagnostics page
• Customer Fit Deep Dive
• What is the "Recall" of a model?

Insights

• Configuring Insights Reports
• Marketing Pipeline
• Funnel by Lead Source
• Hand Raiser SLA
• Happy Path analysis