MadKudu for Ops

Overview of the product

• Profiles
• How to read the Processes page? When was the last or is the next batch update?
• Troubleshooting: Login issues
• Troubleshooting: How do I get Status & Incident updates?

User management

• Invite users to MadKudu
• User roles and permissions

Mappings

• What is a Mapping?
• Audience Mapping
• Conversion mapping
• Event mapping
• How to create or edit the Event mapping?

Predictions

• How to monitor your MadKudu Customer Fit model with the Predictions page?
• Understanding how MadKudu tracks conversions in the Customer Fit Diagnostics page
• Deep Dive Reports
• What is the "Recall" of a model?

Insights

• Configuring Insights Reports
• Funnel by Lead Source
• Hand Raiser SLA
• Happy Path analysis

Introduction to the Data Studio

• Introduction to MadKudu Data Studio
• Recall and Precision: how is the performance of a model measured?

Customer Fit model

Computations

• What are computations?
• Definitions of standard computations
• How to create a computation in the Data Studio?
• How to create a Computation with the Advanced mode in SQL?
• Reloading your computations

Likelihood to Buy (PQL & MQL)

• How to get started with MadKudu Hybrid funnel package?

Aggregations

• What are Aggregations ?
• How to create an Aggregation in the Data Studio?
• Aggregation Frequency Analysis - How to create Aggregated events?

Account Likelihood to Buy (PQA & MQA)

• Account Likelihood to Buy Overrides

Account Fit model

• How to create an Account Fit

Data Studio - Frequently Asked questions

• What is the class imbalance problem?
• How can I rename my model?
• How to make newly mapped events appear in the Data Studio Event Weights tab?
• Why is the Training dataset conversion rate higher than you expect?