Implementation
Everything you need from an Introduction to MadKudu scoring, to setting up reports
MadKudu Scoring Introduction
- What are the different scores?
- Deep Dive into the Customer Fit model
- What features do we use to create a Customer Fit model?
- Customer Fit: How MadKudu uses CRM data in the scoring
- Customer Fit Insights
- What is the "Recall" of a model?
Implement MadKudu Intelligence in your CRM
Mappings
- What is a Mapping?
- Attribute mapping
- Audience Mapping
- Conversion mapping
- Event mapping
- How to pull additional fields to use in the MadKudu platform?
Instrumentation, Adoption and Deployment
Reports
- How Marketing Uses MadKudu
- Understanding how MadKudu tracks conversions in the Customer Fit Predictions page
- How to monitor your MadKudu Customer Fit model?
- How to create a conversion report for existing customers by MK segment in Salesforce?
- Salesforce Reporting - False Negatives, Rejected Leads and Opportunity Scoring
- Build Prioritization Reports in Salesforce - How To (SLA)