Implementation

Data Science Studio

• How to create a computation in MadKudu's Data Science Studio?

Integrations

• Amazon Redshift
• Amazon S3 Integration - Frequently Asked Questions
• API usage impact of MadKudu
• Close.com
• Drift
• Eloqua

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MadKudu Scoring Introduction

• MadKudu's spam detection
• What type of events can be used in a behavioral segmentation?
• MadML: custom mapping
• Account Fit Scoring with MadKudu
• What features do we use to create a Customer Fit model?
• Where can I access documentation on your API ?

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Understanding MadKudu Scoring

• Likelihood to Buy models in MadKudu Data Science Studio
• MadKudu's Data Science Studio: Customer Fit
• Customer Fit Insights
• What is the "Recall" of a model?

MadKudu Scoring, Routing & Prioritization (Beyond an Intro)

• MadKudu's Bulk Scorer
• How long does it take to score a lead?
• Using MadKudu's predictions
• Deep Dive into the Customer Fit model
• Deep Dive into the Likelihood to buy model

Instrumentation, Adoption and Deployment

• Architect access to configure your Customer Fit models
• How to implement real-time scoring for MadKudu Customer Fit within Marketo?
• Business Rollout: Consider What Matters

Reports

• How Marketing Uses MadKudu
• Understanding how MadKudu tracks conversions in the Customer Fit Predictions page
• How to monitor your MadKudu Customer Fit model?
• How to create a conversion report for existing customers by MK segment in Salesforce?
• Salesforce Reporting - False Negatives, Rejected Leads and Opportunity Scoring
• How to create the Likelihood to Buy Signals field in Salesforce?

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Alerting Sales

• Notify your sales team using Salesforce
• Send Slack alert for qualified leads

Feedback Loop

• Get feedback on the predictions directly from your sales reps