Implementation

Integrations

• Amazon Redshift
• API usage impact of MadKudu
• Close.com
• Drift
• Eloqua
• Frequently Asked Questions

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MadKudu Scoring Introduction

• What features do we use to create a Customer Fit model?
• Where can I access documentation on your API ?
• Introduction to MadKudu
• Syncing Scores to your Integrations
• Data standardization
• Discovery kick-off to build a MadKudu behavioral model

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Understanding MadKudu Scoring

• Customer Fit Insights
• What is the "Recall" of a model?

MadKudu Scoring, Routing & Prioritization (Beyond an Intro)

• How long does it take to score a lead?
• Using MadKudu's predictions
• Deep Dive into the Customer Fit model
• Deep Dive into the Likelihood to buy model

Instrumentation, Adoption and Deployment

• Business Rollout: Consider What Matters

Reports

• How Marketing Uses MadKudu
• How to create a conversion report for existing customers by MK segment in Salesforce?
• Salesforce Reporting - False Negatives, Rejected Leads and Opportunity Scoring
• How to create the Recent Activity field in Salesforce?
• Build Prioritization Reports in Salesforce - How To (SLA)

Alerting Sales

• Notify your sales team using Salesforce
• Send Slack alert for qualified leads

Feedback Loop

• Get feedback on the predictions directly from your sales reps