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  1. MadKudu
  2. Implementation

Implementation

Everything you need from an Introduction to MadKudu scoring, to setting up reports

Integrations

  • Amazon Redshift
  • API usage impact of MadKudu
  • Close.com
  • Drift
  • Eloqua
  • Frequently Asked Questions
See all 24 articles

MadKudu Scoring Introduction

  • MadKudu's spam detection
  • What type of events can be used in a behavioral segmentation?
  • MadML: custom mapping
  • Account Fit Scoring with MadKudu
  • What features do we use to create a Customer Fit model?
  • Where can I access documentation on your API ?
See all 16 articles

Understanding MadKudu Scoring

  • MadKudu's Data Science Studio: Customer Fit
  • Customer Fit Insights
  • What is the "Recall" of a model?

MadKudu Scoring, Routing & Prioritization (Beyond an Intro)

  • How long does it take to score a lead?
  • Using MadKudu's predictions
  • Deep Dive into the Customer Fit model
  • Deep Dive into the Likelihood to buy model

Instrumentation, Adoption and Deployment

  • How to implement real-time scoring for MadKudu Customer Fit within Marketo?
  • Business Rollout: Consider What Matters

Reports

  • How Marketing Uses MadKudu
  • Understanding how MadKudu tracks conversions in the Customer Fit Predictions page
  • How to monitor your MadKudu Customer Fit model?
  • How to create a conversion report for existing customers by MK segment in Salesforce?
  • Salesforce Reporting - False Negatives, Rejected Leads and Opportunity Scoring
  • How to create the Likelihood to Buy Signals field in Salesforce?
See all 7 articles

Alerting Sales

  • Notify your sales team using Salesforce
  • Send Slack alert for qualified leads

Feedback Loop

  • Get feedback on the predictions directly from your sales reps
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