How To's
Explore MadKudu platform through Marketing and Sales use cases
Keep leveraging MadKudu platform
- Why does this lead have this Lead Grade?
- How do I get Fit Insights about a new target segment?
- How to segment your Leads and Contacts by Persona?
- How do I boost personal emails tied to qualified accounts to at least a good score?
Scoring Instrumentation
- How to create a feedback loop on MadKudu scores?
- How to push MadKudu Intelligence to your integrations?
- How to use MadKudu's predictions?
- How to send Slack alert for qualified leads?
- What to consider before going live with MadKudu's scoring?
Model Maintenance
- How to measure your current model performance against a target segment?
- How to remove any false positives or negatives in your model?
- How do I update the field that explains why a lead gets a certain fit score to Sales?
- How to boost new target segments in the model?
- Do I need to update my scoring model if I need to go after a new target segment?
- How do I update my scoring model to go after a new target segment?
Salesforce Reporting & Workflows
- How to notify your sales team using Salesforce?
- How to identify False Negatives and Rejected Leads with Salesforce Reports?
- How to Build Prioritization Reports in Salesforce?
- How to create a conversion report for existing customers by MK segment in Salesforce?
MadKudu Fastlane
- How to set up MadKudu Fastlane?
- How to set up MadKudu Fastlane on signup?
- How to track Fastlaned leads in your CRM, Slack and more?
- How to customize the CSS Code on a MadKudu Smart Form?
- Troubleshooting: The Fastlane does not open a calendar
Facebook Ad Spend Optimization with MadKudu (MadSpend)
- How to set up MadSpend?
- How to set up MadKudu Facebook ad spend optimizer?
- How to set up MadSpend for Google Adwords
- How to set up firing of MadSpend events in Google Tag Manager?
- How to send qualified conversion events to Facebook for ad optimization?
MadKudu Forms
- How to get started with MadKudu Smart Form?
- How to install the MadKudu snippet on your website?
- How to set up Frictionless signup?
- How to fire a Segment Event from a MadKudu Form?
- How to instantly qualify your leads to increase demo meeting conversions on Intercom?