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How To's

Explore MadKudu platform through Marketing and Sales use cases

Keep leveraging MadKudu platform

  • How to score a Target Account List with MadKudu through Zapier?
  • Why does this lead have this Lead Grade?
  • How do I get Fit Insights about a new target segment?
  • How to segment your Leads and Contacts by Persona?
  • How do I boost personal emails tied to qualified accounts to at least a good score?

Scoring Instrumentation

  • How to roll up a Hubspot Contact level property calculation to the Company
  • How to create a feedback loop on MadKudu scores?
  • How to push MadKudu Intelligence to your integrations?
  • How to use MadKudu's predictions?
  • How to send Slack alert for qualified leads?
  • What to consider before going live with MadKudu's scoring?

Model Maintenance

  • Maintain your MadKudu for Lasting Results
  • Sales feedback: Questions to Ask and Actions to Take for an Effective Feedback Loop
  • Measure your current model's performance against a target segment
  • How do I update the field that explains why a lead gets a certain fit score to Sales?
  • Do I need to update my scoring model if I need to go after a new target segment?
  • How do I update my scoring model to go after a new target segment?
See all 7 articles

Salesforce Reporting & Workflows

  • How to identify False Negatives and Rejected Leads with Salesforce Reports?
  • How to create a conversion report for existing customers by MK segment in Salesforce?

MadKudu Fastlane

  • How to set up MadKudu Fastlane?
  • Troubleshooting: The Fastlane does not open a calendar