How To's
Explore MadKudu platform through Marketing and Sales use cases
Keep leveraging MadKudu platform
- How to score a Target Account List with MadKudu through Zapier?
- Why does this lead have this Lead Grade?
- How do I get Fit Insights about a new target segment?
- How to segment your Leads and Contacts by Persona?
- How do I boost personal emails tied to qualified accounts to at least a good score?
Scoring Instrumentation
- How to roll up a Hubspot Contact level property calculation to the Company
- How to create a feedback loop on MadKudu scores?
- How to push MadKudu Intelligence to your integrations?
- How to use MadKudu's predictions?
- How to send Slack alert for qualified leads?
- What to consider before going live with MadKudu's scoring?
Model Maintenance
- Maintain your MadKudu for Lasting Results
- Sales feedback: Questions to Ask and Actions to Take for an Effective Feedback Loop
- Measure your current model's performance against a target segment
- How do I update the field that explains why a lead gets a certain fit score to Sales?
- Do I need to update my scoring model if I need to go after a new target segment?
- How do I update my scoring model to go after a new target segment?
Salesforce Reporting & Workflows
- How to identify False Negatives and Rejected Leads with Salesforce Reports?
- How to create a conversion report for existing customers by MK segment in Salesforce?