Getting Started

Getting started

• Introduction to MadKudu
• What does MadKudu look like in CRM?
• During implementation, how much data is used and how many leads get scored?
• Your Workflow Diagram: a picture paints a thousand words
• What do you want your model to predict?
• How Marketing Uses MadKudu

Core Concepts

• What are the different models?
• Enrichment
• Customer Fit
• Likelihood to buy
• Lead Grade
• Account Fit Scoring with MadKudu

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User management

• Invite users to MadKudu
• User roles and permissions