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  1. MadKudu
  2. Getting Started

Getting Started

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What is Madkudu?

  • Introduction to MadKudu
  • How Marketing Uses MadKudu
  • What does MadKudu look like in CRM?
  • How long does it take to score a lead?
  • Batch versus Real time scoring in your integrations
  • What do you want your model to predict?

Core Concepts

  • What are the different scores?
  • Enrichment
  • What are the different models?
  • MadKudu Glossary

Customer Fit: What do your best leads look like?

  • Customer Fit model
  • Customer Fit: How MadKudu uses CRM data in the scoring

Likelihood To Buy: What do your best leads do?

  • Likelihood to buy
  • What type of events can be used in a behavioral model?
  • How is the Likelihood to Buy model built?

Lead Grade: the overall score

  • Lead Grade

Account Level Scoring

  • Account Fit Scoring with MadKudu
  • Account Likelihood to Buy

Onboarding

  • Rolling MadKudu into your MQL logic with a Dark Launch
  • Accelerate Your Onboarding Kick off
  • During implementation, how much data is used and how many leads get scored?
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