You are on the right page if you are looking for the specifications of the fields to create in Eloqua to receive the MadKudu data.
Preview
- The Customer Fit and Likelihood to Buy models at the Contact level have a set of 3 fields (segment, score, signals).
- The Lead Grade model at the Contact level has a set of 2 fields (segment, score)
(For a definition of the fields, please refer to this article)
Eloqua Contact Object
Customer Fit
- Name: mk_customer_fit_segment
- FieldType: text
- Description: Madkudu customer fit segment
- Name: mk_customer_fit_score
- FieldType: numeric
- Description: Madkudu customer fit score
- Name: mk_customer_fit_signals
- FieldType: textarea
- Description: Madkudu customer fit signals
Likelihood to Buy
- Name: mk_likelihood_to_buy_segment
- FieldType: text
- Description: Madkudu likelihood to buy segment
- Name: mk_likelihood_to_buy_score
- FieldType: numeric
- Description: Madkudu likelihood to buy score
- Name: mk_likelihood_to_buy_signals
- FieldType: textarea
- Description: Madkudu likelihood to buy signals
Lead Grade
- Name: mk_lead_grade_segment
- FieldType: text
- Description: Madkudu Lead Grade segment
- Name: mk_lead_grade_score
- FieldType: numeric
- Description: Madkudu Lead Grade score