Sales should focus on building relationships and closing deals, not analyzing data switching tabs. That's why we’ve created a platform that turns signals into clear, actionable recommendations (playbooks) to drive actions in Sales Execution platforms. Our strength lies in our ability to make sense of hundreds of different signals from different sources, through identity resolution, standardization and analysis of the most relevant signals.

Signals

Some signals are available out of the box while others are made available through connected integrations with your systems. 

Out-of-the-box signals provided by MadKudu

MadKudu provides several signals out of the box that help sales teams execute plays and understand prospects. To leverage these signals, you do not need an account with an external provider or connect a system, only a MadKudu account is required. These signals include:

• Contact & Company enrichment: demographic (title, seniority, location…), firmographic (industry, size, geo, tags…), technographic (techs detected)
• Lead / Account Fit Scoring: how well a lead matches the ideal customer profile based on demographic and firmographic data.
• Job hiring: when companies hire for specific roles (designers, sales, recruiters…)
• Job changes*: when people moved from one company to another
• LinkedIn engagement*: when people comments, reshare or react to LinkedIn posts
• GitHub engagement*: when people star, fork, comment, contribute to public Github repos

The signals marked by * come as an add-on to the platform subscription. 

Signals available through native integrations

Connecting MadKudu with other systems through native integrations allows accessing other signals. You can activate these integrations from MadKudu app interface. Here are the key additional signals they provide:

• CRM data: Lead, Contact, Account, Opportunity, and relationships
  • Integrations: Salesforce, HubSpot
• Website visits: page views, actions taken on the website (e.g. demo requests, form fills…)
  • Integrations: Marketo, Eloqua, HubSpot, Segment, Amplitude, Mixpanel, Snowflake, BigQuery, S3
• Marketing engagement: content downloads, event or webinar registration and attendance, newsletter subscriptions…
  • Integrations: Salesforce Campaigns, Marketo, Eloqua, HubSpot, Snowflake, BigQuery, S3
• Product usage: actions taken in the product and pages viewed (e.g. logged in, added user, shared document…)
  • Integrations: Segment, Amplitude, Mixpanel, Snowflake, BigQuery, S3
• Email activity: emails opened, clicked, replied…
  • Integrations: Marketo, Eloqua, HubSpot, Salesforce Tasks, Snowflake, BigQuery, S3
• Slack community engagement*: people joining the community, posting messages or reacting
  • Integration: Slack
• Lead / Account Engagement Score: score based on historical data and behavior patterns.
• 3rd party Intent:
  • 6sense Keyword Intent
  • G2 Buyer Intent
  • ZoomInfo
  • HG Insights - Tech installs
  • Integrations: Salesforce, Snowflake, BigQuery, S3, HG Insights
• Custom: other enrichment and behavioral signals customers have about people and companies from their systems or providers (support tickets, feedback surveys, news…)
  • Integrations: Snowflake, BigQuery, S3

Integrations

Data Sources

MadKudu has a native integration to pull enrichment and signals from 

• Amazon S3 
• Amplitude
• BigQuery 
• Clearbit
• Eloqua
• HG Insights
• GitHub
• HubSpot
• Linkedin
• Marketo
• Mixpanel
• Salesforce (standard objects)
• Slack 
• Segment
• Snowflake

Please note that: MadKudu does not have an integration with Pardot even if integrated with Salesforce

If you are using a system not listed above, you can send us your data through Snowflake, BigQuery or Amazon S3

Data Destinations 

MadKudu can push data to the following systems

• Amazon S3 
• Eloqua (Contact)
• HubSpot (Contact)
• Intercom
• Marketo (Contact)
• Salesforce (Lead, Contact, Account)
• Segment (Identify)

Embedding 

Your Sales reps can use MadKudu Copilot where they work (iframes embedded and Chrome Extension)

• Salesforce
• Gong Engage
• Outreach

Workflows & Automation

• Outreach / Salesloft / Gong Engage: your sales reps can add prospects to Outreach,  Salesloft or Gong Engage sequences directly from MadKudu Copilot
• Apollo.io / ZoomInfo: your sales rep can prospect people not yet in your systems, directly from MadKudu Copilot
• Zapier: create flow using MadKudu's API and scores
• Clay: score prospects with MadKudu AI scoring directly in Clay
• Google sheets: score lists with MadKudu directly in your spreadsheets