You are wondering why one or more of your Leads or Accounts was not scored in your CRM? 

Try this quick checklist to see if it solves your problems.

This article covers the Salesforce integration but would be similar with other integrations.

Troubleshooting

1. If it's a Lead, is the Lead converted? 

• • Once a Lead is converted, Salesforce does not allow the Lead to be updated, therefore MadKudu cannot score the record. 
  • How to: check the value of the Lead field IsConverted. If true, the lead is converted and won't be scored, if false, the lead isn't converted. Please proceed to next question. 

2. Does the lead/contact have a valid email, does the Account have a valid website?

• • To provide a score,
    • on Leads/Contacts, MadKudu needs a valid email (format name@domain.com or other extensions)
    • on Accounts, MadKudu needs a valid website (contains domain.com or other extensions)
  • How to: check the value of the Lead or Contact field Email, check the value of the Account field Websiteor the field containing the domain of the account used by MadKudu. 
  • If the email or domain is not valid, please update it and the score should update within 4-12hours (at the next Sync process)

3. When was the record created?

• • Records created recently may have not been scored yet 
    • • To check if MadKudu is experiencing delays in realtime scoring, you can consult the Realtime Scoring API status page: https://status.madkudu.com/
        Account scores and Behavioral scores are not available in realtime, only after 4-12h after the record creation (at the next Sync process)
      • If other records created recently don't have a score yet this would be likely mean the batch scoring has not synced new scores yet.  
  • Per contract, MadKudu only scores a certain volume of historically created records, but all records moving forward.
    • • Records created before this timeframe would not be included in the scoring audience covered in your contract. Please reach out to discuss your options success@madkudu.com
  • How to: check the value of the Lead, Contact, or Account field Created Date
    • Check when was the last Batch sync process in the Processes page by going to MadKudu app > Settings > Processes 
    • If Created Date is after the last sync, the record has not been scored yet
    • If Created Date is after the last sync, please proceed to the next question

4. Is your Salesforce instance still connected to MadKudu?

• • If other records are updated correctly, please move on to next question
  • How to: check your credentials at https://app.madkudu.com> Integrations > Salesforce
  • If you have trouble connecting your Salesforce through credentials, connect through OAuth >> How to connect Salesforce?

5. Does MadKudu have Edit permissions on this record? 

• • How to: check your Salesforce permissions with Salesforce's documentation https://help.salesforce.com/articleView?id=sf.users_profiles_object_perms.htm&type=5
  • If not, please update the permission to Edit

6. Request Error logs by opening a ticket here.

It's been more than 12hours and the  Sync process has run?

MadKudu may be running into errors with your CRM instance and you can request us the error logs by opening a ticket here.

Salesforce errors frequently cause skipped records when MadKudu tried to update the score of these records in Salesforce. MadKudu will retry scoring records rejected by Salesforce 10 times before stopping trying. 

Please visit this article to troubleshoot your Salesforce integration. 

7. Is the scoring field configured to be pushed by MadKudu to your CRM?

Perhaps the scoring field was not fully configured so MadKudu cannot push the data to your CRM. Please visit this article to verify that the scoring field is created properly. 

Please send a few records ID through a ticket here to help us investigate with you and we'll get back to you as soon as possible.