As a Marketing Ops leader, there are many business questions we need to tackle every day. With MadKudu, we help make answering those questions easier.
One of the business questions that we've seen many customers have is:
"How do I update the field that explains why a lead gets a certain score to Sales? (the Customer Fit Signals field)
The trigger for this is that the Sales team sometimes do not understand why MadKudu provides a certain score to the lead and Marketing Ops wants to improve the signals to help empower the Sales team with the right information.
As a Marketing Ops leader, the objective is to improve the signals shown to Sales.
This article covers only the Customer Fit signals. Stay tuned for the Likelihood to Buy Signals
How to do this via the MadKudu platform?
- You must be an Architect user to configure this in the Data Science Studio (springbok.madkudu.com)
- Follow this new guide: How to add and edit Customer Fit signals
How can I become an Architect user?
An Admin or other Architect user of MadKudu of your organization would need to upgrade your current role to Architect. Learn more about roles and permissions