This question is often brought up by the Sales team. The company's new target segment may indeed not be correctly prioritized by the current model, so Sales is not seeing those leads come through.

In this article, we'll see how you can update your model to make sure your new target segment is being highlighted to Sales.

How to do this via the MadKudu platform?

(1) Duplicate you live Customer Fit model from your Data Studio's homepage.

(2) Navigate to the duplicated model > Model > Overrides. Create an override with the target segment to boost them to at least good. Here's an example: 

(3) Open up the live model and duplicated model in separate tabs. Navigate to the Review tab for both models and compare side by side whether the performance has greatly decreased in terms of conversion rates for each segment (right-hand side chart in the screenshot).

Note: typically new target segments don't perform well on historical data so we do expect the performance to decrease slightly. If the performance decrease did not drop too much, we are fine to move forward. Feel free to reach out if you'd like any advice.

For an additional check, you can try to deploy this new version of your model as a multifit. See:  Evaluate your draft Customer Fit performance against your live model.