Marketing Pipeline

Rafikah Halim
  • Updated

Objective

The Marketing Pipeline Insights report aims to provide you with a high-level overview of how you are performing throughout all stages of funnel this quarter-to-date to past quarter-to-date. The objective is really to give you a better sense of where you are at as compared to your goals in the middle of a quarter.

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Funnel Definitions

  • Leads: Net new emails in all systems connected to MadKudu during the selected timeframe.
  • MK Qualified Leads: Net new emails in all systems connected to MadKudu that are scored as "Very Good" or "Good" by the MadKudu Customer Fit model during the selected timeframe.
  • Deals: Conversions marked as "Open Opp" in your MadKudu conversion mapping instance during the selected timeframe (please view your Conversion Mapping tab to check the specific definitions configured for your instance). Typically this refers to any open opportunity.
  • Customers: Conversions marked as "Closed Won" in your MadKudu conversion mapping instance during the selected timeframe (please view your Conversion Mapping tab to check the specific definitions configured for your instance). Typically this refers to opportunities won. 

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