Facebook campaigns are optimized towards “website conversions” but this does not correlate to value. Commonly the quality of facebook leads is low (<20% of good fits) and tends to deteriorate over time because of the aforementioned optimization criteria. As a consequence CPAs increase and the CAC can get out of hand

The Solution

You can start optimizing your Facebook ads by sending MadKudu-qualified conversion events to Facebook.

How to set this up?

Phase 1: Sending the Conversion event back to Facebook

(1) Create a MadKudu campaign (advanced)

(2) Enter your email identifier under "How to get email of lead"

var email = form.track_input($('[type=email]'));

(3) Enter this code snippet under "What to do when a visitor is found to be qualified"

fbq('trackCustom', 'Conversions');
console.log('MadKudu - conversion fired');

Phase 2: Set up on Facebook

(1) Change your conversion event on the campaign level to Conversions event: