Overview
MadKudu offers real-time scoring within Marketo today (see how to set up Marketo with MadKudu).
However, the SLA for the real-time scoring within Marketo today is between 15 to 30 minutes today. The reason for that is that there is a default daily quota of 50,000 API calls per day. Since records are pulled and pushed by batches of 300, this can run out relatively quickly.
However, we understand there are some use cases where you need to have the real-time Customer Fit score pushed to Marketo. The good news is that there is a workaround to set this up but you would. need to set this up within Marketo. 👇
Setup Guide
Disclaimer here is that you should check your daily API quota within Marketo to make sure that you are able to limit the number of Marketo API calls you make.
- Create a webhook within Marketo (see Marketo's documentation).
- Call the MadKudu Persons API by inputting this HTTP request in the `URL` field in Marketo with a GET request: https://api.madkudu.com/v1/persons?email={{lead.EmailAddress}}
- Make the rest of the necessary configurations within Marketo. Example: enter the authorization requirements in the `Template` field.
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