This page looks to de-abstract the conversation, by focusing on what the scores look like when finally implemented and live in your CRM. This example uses Salesforce.
Inevitably, you wonder just what will this look like when it is implemented in my CRM. Well, like everything...that depends. It depends on your subscription, but also depends on how you choose to set your layout in the CRM. Some customers expose all MadKudu fields, some do not. Your Customer Success Manager can work to help you find the right balance for your scenario.
But going back to subscription - this is where the real meat of the matter lies. If you are on a Growth Plan - you will have access to the Customer Fit model. If you are on a Pro Plan, you will have access to the Likelihood to Buy model, in addition to the Customer Fit model.
The Lead Grade is only available for customers who have a Pro Plan, as it is essentially the result of the following equation:
Customer Fit Score + Likelihood To Buy Score = Lead Grade Score
Also graphically represented below.
Therefore, what you will see in your CRM is based on what is in your subscription, what is live and what is enabled in the CRM layout. See below for an example which has all of these elements.
It also includes an optional Disqualification( or Disagree with Score etc) field, which can be simply implemented and used to capture feedback direct from Sales if they are in disagreement.
Without the call outs for the models: