About this episode
Predictive lead scoring: to do or not to do? That has always been the question in marketers' minds today when machine learning has become all the rage.
But do you really need predictive lead scoring? On a recent episode of MadFiles, Sam Levan, CEO of MadKudu, dispels the myth that everyone needs predictive lead scoring, and tells you when (and how!) it can truly be impactful for you to generate more Sales Qualified Leads (SQLs) in your pipeline.
Sam has worked with hundreds of B2B SaaS companies such as Drift, Segment and Amplitude to build marketing operation engines that generate scalable pipeline growth.