About this episode
Everyone's talking about product-led growth (PLG) today. As a marketer, how can you build a functional PLG funnel that generates pipeline?
Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of their inbound channel, and has seen many companies succeed and fail. In his mind, there are two things you should definitely avoid when building your own product-led growth funnel.