About this episode
Lead scores have always been an issue of contention between Sales and Marketing. Marketers, have you ever wondered... what do Salespeople actually think about the lead scores you roll out?
Kevin Ellison, both a user of and Sales Lead at MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.