About this episode

Marketers tend to focus on bringing in leads at the top of funnel, instead of converting the leads that are already in the pipeline. Have you ever thought that this might actually be destroying value in your funnel?

After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel through a simple Sales Service Level Agreement (SLA) process.

https://www.madkudu.com/madfiles/episode-04