The MadKudu Tag is an essential element to run the Fastlane, MadSpend (and coming soon: deanonymize your web traffic). It contains a small block of JavaScript that you add to your website pages to capture data about your visitors. MadKudu Tag captures their IP address, email, location, and cookie to qualify them, personalize forms or web pages or start a retargeting campaign.

Use cases

With MadKudu Fastlane, you can show your Sales team calendar to very good leads requesting demo to send them straight to Sales from you website.
Implementing your own web personalization forms
Retargeting your most qualified leads with Facebook Ads or Google Ads
(coming soon: understand which company the anonymous visitor works for to know when companies are showing interest in your product without filling out a form! )

How to set it up?

The MadKudu Tag added on your website will load a personalized madkudu.js script which will essentially make a call to the MadKudu API to return a score based on the email of the visitor.

If you have installed an analytics or tracking tool like Google Analytics, Amplitude, Segment, Mixpanel..., this should be familiar to you and you may have had to install these tools JS snippet on your website already.

You can install the MadKudu Tag on your website with either:

Segment (no code install)
Google Tag Manager (no code install)
Manually with your website editor (webflow, wordpress...) or custom code

We recommend installing the MadKudu Tag via Segment. This takes just a few clicks and no code is required. (You can find the details of the steps below in this article.) Segment will load the madkudu.js automatically

Install MadKudu Tag with Segment

Prerequisites

You have a MadKudu account
You have access to your Segment account

Segment is an API manager that allows you to easily turn on or off third-party code snippets in their applications.

MadKudu Tag will be installed on sites/pages where Segment is installed and where Segment's identify method is called.
Segment will send the user email to MadKudu, MadKudu will return a score.

To install MadKudu Tag to Segment, follow the instructions here to connect Segment to MadKudu

connecting your website (which should be a Segment source)
adding MadKudu as a destination

Install MadKudu Tag with Google Tag Manager or manually

Google Tag Manager (GTM) is an easy way to install MadKudu Tag if you already have GTM installed on your site. Otherwise you can add it to your website code manually

Pre-requisites

You have a MadKudu account
You have access to Google Tag Manager

Step 1: Get the MadKudu Tag snippet code

Log in to your MadKudu account app.madkudu.com
Go to Integrations
Click on JS (JavaScript)
Select and copy the snippet

Step 2: Install MadKudu Tag on your website

Option 2: Manually

Paste the javascript snippet before the </head> tag on every page you want MadKudu to personalize your visitor experience.

Step 3: Test that the MadKudu Tag is live

Open one of your website pages where you added the snippet
Open the Javascript console
Test that the MadKudu snippet can be called by typing “madkudu” in the console

Once it loads, you’re done! The MadKudu Tag is now live on your site.

F.A.Q

Can MadKudu qualifies anonymous visitors in realtime to personalize the webpage?

The MadKudu Tag only works for identified visitors (it needs an email or domain) as of now but coming soon!

In the meantime, this is something you can implement on your end, by deanonymizing your traffic with a tool like Clearbit Reveal and then calling MadKudu API to understand if this visitor is qualified.

I'm using Segment as a destination and MadKudu as a source. Why am I seeing MadKudu.js on my website?

When you configure your website as a Segment source and MadKudu as a Segment destination, the MadKudu Tag will be automatically installed on your website.

MadKudu Tag (prev. MadKudu JS)

Use cases

How to set it up?