The MadKudu snippet is a few lines of code that you add to your website to capture data on your visitor, qualify them and personalize forms or web pages or start a retargeting campaign. For example, you can show a specific offer to leads that are qualified for a sales consultation.

The MadKudu snippet added on your website will load a personalized madkudu.js script which will essentially make a call to the MadKudu API to return a score based on the email of the visitor.

If you have installed an analytics or tracking tool like Google Analytics, Amplitude, Segment, Mixpanel..., this should be familiar to you and you may have had to install these tools JS snippet on your website already.

Use cases

Fast-tracking your qualified demo requests straight to Sales with the MadKudu Fastlane
Retargeting your most qualified leads with Facebook Ads or Google Ads
Implementing your own web personalization

How to set it up?

You can install the MadKudu snippet on your website with either:

Segment (no code install)
Google Tag Manager
Manually with your website editor (webflow, wordpress...) or custom code

We recommend installing the MadKudu snippet via Segment. This takes just a few clicks and no code is required. (You can find the details of the steps below in this article.) Segment will load the madkudu.js automatically

Install MadKudu JS with Segment

Prerequisites

You have a MadKudu account
You have access to your Segment account

Segment is an API manager that allows you to easily turn on or off third-party code snippets in their applications.

MadKudu JS will be installed on sites/pages where Segment is installed and where Segment's identify method is called.
Segment will send the user email to MadKudu, MadKudu will return a score.

To install MadKudu JS to Segment, follow the instructions here to connect Segment to MadKudu

connecting your website (which should be a Segment source)
adding MAdKudu as a destination

If Segment is not an option, it will take a developer a few minutes and up to an hour to install the snippet manually on your website.

Google Tag Manager can sometimes be a good solution if it is already installed on your site.

Install MadKudu JS with GTM or manually

Pre-requisites

You have a MadKudu account
You have access to Google Tag Manager or your website code (or a friendly developer :))

Step 1: Get the MadKudu snippet code

Log in to your MadKudu account app.madkudu.com
Go to Integrations
Click on JS (JavaScript)
Select and copy the snippet

Step 2: Install the snippet on your website

Option 1: Using Google Tag Manager

Log into your Google Tag Manager account
Go to the Create a custom tag
Paste the MadKudu snippet
Choose the pages you want the snippet to appear on
Click Save

Option 2: Manually

Paste the javascript snippet before the </head> tag on every page you want MadKudu to personalize your visitor experience.

Step 3: Test that the MadKudu snippet is live

Open one of your website pages where you added the snippet
Open the Javascript console
Test that the MadKudu snippet can be called by typing “madkudu” in the console

Once it loads, you’re done! The MadKudu snippet is now live on your site.

F.A.Q

Can MadKudu qualifies anonymous visitors in realtime to personalize the webpage?

The MadKudu JS only works for identified visitors (it needs an email or domain).

We do not offer real time deanonymization and qualification as a product but this is something you can implement on your end, by deanonymizing your traffic and then calling MadKudu API to understand if this visitor is qualified.

We partner with Clearbit Reveal to offer async deanonoymization and scoring however to help you find new qualified and hot accounts to go after. If you are interested, please reach out to your Customer Success Manager. (Eligibility conditions applies)