(For a definition of the fields, please refer to this article)
Segments fields
- customer_fit_segment
- likelihood_to_buy_segment
- lead_grade_segment
Specs:
- Salesforce: Type: "Text", Length: 255
- HubSpot: FieldType: text
- Eloqua: dataType: text
- Others: text, length 255 or above
Name:
- Salesforce: mk_customer_fit_segment__c, mk_likelihood_to_buy_segment__c, mk_lead_grade_segment__c
- Other integrations: mk_customer_fit_segment, mk_likelihood_to_buy_segment, mk_lead_grade_segment
Scores fields
Applies to:
- customer_fit_score
- likelihood_to_buy_score
- lead_grade_score
Specs:
- Salesforce: Type: Number, Precision: 18, Scale: 0
- HubSpot: Number
- Eloqua: numeric
- Others: Number
Name:
- Salesforce: mk_customer_fit_score__c, mk_likelihood_to_buy_score__c, mk_lead_grade_score__c
- Other integrations: mk_customer_fit_score, mk_likelihood_to_buy_score, mk_lead_grade_score
Signals fields
- customer_fit_signals
- likelihood_to_buy_signals
Specs:
- Salesforce: Type: LongTextArea, Length: 1024, VisibleLines: 10
- HubSpot: textarea
- Eloqua: dataType: textArea
- Other integrations: text or textArea, length 1024 (or above)
Name:
- Salesforce: mk_customer_fit_signals__c, mk_likelihood_to_buy_signals__c,
- Other integrations: mk_customer_fit_signals, mk_likelihood_to_buy_signals
"Formatted" Segment fields
[Salesforce only]
Specs
- Type: Text
- Formula:
Formula for mk_customer_fit__c:
CASE(mk_customer_fit_segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))
Formula for mk_likelihood_to_buy__c:
CASE(mk_likelihood_to_buy_segment__c ,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))
Formula for mk_lead_grade__c
CASE(mk_lead_grade_segment__c,
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20),
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20),
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20),
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20),
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))
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