You are on the right page if you are looking for the specifications of the fields to create in your CRM to receive the MadKudu data.
Preview
- The Customer Fit and Likelihood to Buy models at the Lead/Contact or Account level have a set of 4 fields (segment, score, formatted (the "emojis"), signals).
- The Lead Grade model at the Lead/Contact level has a set of 3 fields (segment, score, formatted (the "emojis")). The Grade does not exist at the Account level.
For a definition of the fields, please refer to this article.
Here is a list for Salesforce fields by model, and you'll find in the next section the list of fields for each CRM.
Salesforce
This section below applies only for Salesforce
Customer Fit
- Name: mk_customer_fit_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit segment
- Name: mk_customer_fit_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit score
- Name: mk_customer_fit_signals__c
- Data Type: LongTextArea, Length: 1024, VisibleLines: 10
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit signals
- Name: mk_customer_fit__c
- Data Type: Formula, Formula Return Type: Text
- Blank Field Handling: Treat blank fields as blanks
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit emoji
- Advanced Formula:
-
CASE(mk_customer_fit_segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))
-
Likelihood to Buy
- Name: mk_likelihood_to_buy_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy segment
- Name: mk_likelihood_to_buy_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy score
- Name: mk_likelihood_to_buy_signals__c
- Data Type: LongTextArea, Length: 1024, VisibleLines: 10
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy signals
- Name: mk_likelihood_to_buy__c
- Data Type: Formula, Formula Return Type: Text
- Blank Field Handling: Treat blank fields as blanks
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy emoji
- Advanced Formula:
-
CASE(mk_likelihood_to_buy_segment__c ,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))
-
Lead Grade
- Name: mk_lead_grade_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact
- Description: Madkudu Lead Grade segment
- Name: mk_lead_grade_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact
- Description: Madkudu Lead Grade score
- Name: mk_lead_grade__c
- Data Type: Formula, Formula Return Type: Text
- Blank Field Handling: Treat blank fields as blanks
- Related to: Lead, Contact
- Description: Madkudu Lead Grade emoji
- Advanced Formula:
-
CASE(mk_lead_grade_segment__c,
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20),
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20),
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20),
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20),
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))
Other integrations
Segments fields
Preview
Name
- mk_customer_fit_segment
- mk_likelihood_to_buy_segment
- mk_lead_grade_segment
Specs
- HubSpot: FieldType: text
- Eloqua: dataType: text
- Others: text, length 255 or above
Scores fields
Preview
Name
- mk_customer_fit_score
- mk_likelihood_to_buy_score
- mk_lead_grade_score
Specs
- HubSpot: Number
- Eloqua: Numeric
- Others: Number
Signals fields
Preview
Name
- mk_customer_fit_signals
- mk_likelihood_to_buy_signals
Specs
- HubSpot: textarea
- Eloqua: dataType: textArea
- Other integrations: text or textArea, length 1024 (or above)
Any question? Open a ticket here!