Here is an example of a Lead score displayed in Salesforce
For each scoring model, MadKudu scores your records by pushing the following data in your CRM:
- a segment: low, medium, good or high, very good or very high)
- a score: a number between 0 to 100 in case you need more granularity than the segment
- an emoji: a visual way to read the score
- signals : a list of select positive and negative reasons that explain why the lead has been scored this way. These reasons are not exhaustive but give you high-level context on the score.
What are the scores associated to each segment?
Customer Fit model
- ⭐️⭐️⭐️ Very good segment: scores from 85 to 100
- ⭐️⭐️ Good segment: scores from 70 to 84
- ⭐️ Medium segment: scores from 50 to 69
- ❌ Low segment: scores from 0 to 49
Likelihood to Buy model
- 🔥🔥🔥 Very high segment: scores from 85 to 100
- 🔥🔥 High segment: scores from 70 to 84
- 🔥 Medium segment: scores from 50 to 69
- ❄️ Low segment: scores from 0 to 49
Lead Grade
- A: scores from 90 to 100
- B: scores from 75 to 89
- C: scores from 50 to 74
- D: scores from 25 to 49
- E: scores from 1 to 24