MadKudu translates signals into actions for your Sellers
Madkudu's platform allows you to:
- send to your sellers the right accounts and leads to go after based on our AI scoring
- give your sellers playbooks that work to prioritize their efforts and reduce the amount of work it takes to run a play
- provider your sellers with the right context to engage with prospects effectively
How it works
MadKudu gathers data from multiple source of data to help you qualify your prospects and arm your sellers to engage with them.
- 1st party: MadKdu ingests data from your martech and sales tech to understand who are your prospects, customers and what they are engaging with on your website, marketing content, product.
- 2nd party: MadKudu collects additional signals on your prospect like Linkedin or Github engagement, job changes..
- 3rd party: MadKudu enrich them with 3rd party data (firmographics, demographics, technographics, job hiring)
Learn more about MadKudu signals & integrations overview
MadKudu Copilot
Available directly embedded Salesforce, Outreach, Gong Engage or in our Chrome extension
- Playbooks & Explore: Assist sales reps in tailoring their approach based on prospects' activities and intent signals. With the Playbooks inbox, Sales reps have an efficient and methodic way to prospect in a few clicks directly in their CRM or Sales Engagement platform, instead of a 5 step process throughout multiple tools has focused on the best approach for their prospects. With Explore they can slice and dice their book of account based on different filters and save views. Learn more
- Account & Lead Intelligence: Surface information your Sales team needs when engaging with prospects, directly in Salesforce. Learn more.
- Reporting: for Admins to track the performance of playbooks and adoption of MadKudu. Learn more
MadKudu Scoring
With MadKudu, qualify your prospects to send to Sales with AI scoring and directly in your CRM.
MadKudu ingests as much data as possible to predict the likelihood of a prospect to convert into a customer.
Get full control of your scoring in the Data Studio, with insights on your Ideal Customer Profile and most important actions your prospects are taking. Learn more.
MadKudu offers several models that fit different needs:
- Customer Fit: Looks at firmographics, demographics and technographic data to identify who from your Leads and Accounts are most likely to convert (Who is this person? Is the company they work for a good fit?)
- Likelihood to Buy: Looks at any interaction with your website, product, marketing team, sales team to identify patterns of your Leads and Accounts behaviors that lead to conversions. (What has this lead been doing recently?)
- Lead Grade: Combines the Customer Fit and Likelihood to Buy into one score to help you simplify your workflows
We configure these models independently so if you’re not sure which ones are enabled in your account, reach out to your Customer Success Manager.