Job change signals allow you to track whenever contacts are switching companies or changing roles. With playbooks based on Job change signals, your sellers get a list of former buyers and champions joining their target account, or leaving an active deal. 

Signals

Job change signals from MadKudu come from the source of truth: Linkedin. 

MadKud tracks 

• people joining a company 
• people leaving a company 
• people changing roles within a company 

Plays 

Plays you'll be able to run with MadKudu 

• Former buyer or champion joining a target account => for AEs to get a foot in the door 
• Former buyer or champion joining a customer account => for AM/CSMs to onboard 
• Buyer or champion leaving a target account => for AEs to identify deal risk 
• Buyer or champion leaving a customer account => for AM/CSMs to manage the churn risk
• Contact being promoted or changing role within a company => for AEs/AMs/CSMs to know what changes are happening in their accounts and follow their champions
• and more! 

Pre-requisite

• Job change signals are a premium add-on to your subscription. If not done yet, please request access from the integration page or directly to your CSM. 
• You have Salesforce connected and Copilot setup. 

How to get started

Step 1: Configure your contact watchlist

To give relevant signals to your Sales team you'd want to define a watchlist of contacts to follow: people who were former customers, champions, buyers... Essentially those who've already bought or used your product, already have a relationship with your team or got demos. When your Sales team reaches out, they'll just pick up from where they were. 

To start, you'd typically want to follow these populations:

• current and past customers (so your team follows them when they move to a new company) 
• people in Open opp  (so your team knows when their buying committee is leaving) 

There may be a LOT of people in a customer account, so filtering by person (champion, influencer, buyer...),  by title/seniority or even by role (admin, user...) would be the way to go. 

All these people may come from different sources (Salesforce, Snowflake, Mixpanel...), you can combine them into a CSV and load it into MadKudu. The CSV requires the email of people you'd like to track (whether these emails are still valid or not). 

Tip: The Salesforce connector for Google Sheets is an amazing tool to sync and bring together different Salesfore reports into 1 csv

Step 2: Upload in MadKudu 

Manually  

1. Log into app.madkudu.com then go to Integrations > Job changes
2. Upload CSV
3. Click Update

That's it! 

Once activated, we'll start pulling these contacts' employment history and monitor future changes. 

Automatically

Use our Job changes watchlist API endpoint https://developers.madkudu.com/#job-changes-api

to automate the upload and refresh of the csv 

Step 3: Add job change playbooks to your team(s) Copilot accounts 

Add job change playbooks to your teams' copilot for them to start taking action on these job changes. Here's how:

1. Log into Copilot (installed in Salesforce or in the Chrome extension)
2. In the left navigation bar, click on +New playbook then Playbook library
3. Select the job change playbooks 
4. Select the Gong / Outreach / Salesloft sequence that the team should use for these playbooks
5. In the sharing settings, share with your org or team
6. Click Save playbooks

You're all set! Your team will start receiving new job change records in their playbooks