You have a subscription to G2 Buyer intent data and would like to use these signals in MadKudu? This article is for you! 

Use cases

• Sales intelligence: show your reps when their target accounts are showing activity on G2 for them to get more context on their account
• Account segmentation: include G2 buyer intent in your
  • aggregation to identify accounts showing intent in your reports 
  • account scoring to boost the score of accounts showing intent 

How to send G2 Buyer Intent data to MadKudu?

MadKudu pulls G2 Buyer intent through Salesforce 

(Coming soon: direct integration G2 <> MadKudu) 

Pre-requisites

• You have a G2 account 
• You have integrated G2 to Salesforce 
• Your Salesforce is connected to MadKudu 

Step 1: Make sure the MadKudu user in Salesforce has access to G2 objects

MadKudu should have read access to the following objects 

• G2Crowd__G2_Event__c
• G2Crowd__G2_Product__c
• G2Crowd__G2_Visiting_Organization__c
  

Make sure to assign a G2 license to the Salesforce integration user.

Step 2: Activate the Intent Signals option 

MadKudu being connected to your Salesforce, the G2 objects will get pulled into MadKudu.

Please request the activation of the G2 Intent option to be activated via a support request.

We'll pull the G2 objects from Salesforce and activate the Intent Signals option in the platform on our end for these events to show up in the Account Engagement model in the Data Studio as "Showed intent for {topic}" and in the Sales Intelligence. Please allow 5 days for the request and set up to be complete.